On Health Care Sectore, What External Environment that Important? : A Review Literature
Keywords:PEST analysis, health sector, political factors, economic factors, socio-cultural factors, technological factors, external environment, strategic management.
This Paper is a literature review related to various studies that discuss macro environmental analysis
(political, economic, socio-cultural and technological) in the field of health care. The purpose of this study
is to explore and connect theories from various studies related to macro business environment factors that
are important in the field of health care, how much research is related and what are the opportunities for
future research. This paper identifies 21 articles that discuss the analysis of the business environment in
the health care sector. In this study, the criteria for selecting literature were applied, namely the selected
literature must be in the form of articles not handbooks, in English, discussing business environmental
analysis, especially in the field of health services and published for a maximum of the last 10 years. The
research related to political factors was 31.25%, economic factors 18.75%, socio-cultural factors 18.75%
and technological factors 31.25%. Research related to environmental analysis (political, economic, sociocultural
and technological factors) in the health sector is still very minimal, especially in the economic and
socio-cultural sectors so that this can actually become an opportunity in developing research on the business
environment in the health sector.
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