Knowledge, Attitude, Action, Ability to Pay (ATP), and Willingness to Pay (WTP) Young Adults in Fulfilling the Need for Oral Hygiene Maintenance

Abstract

Background: One of the preventive efforts that can be performed to avoid dental and oral health problems
is by maintaining oral hygiene. Currently, there are various tools for maintaining dental and oral hygiene
that are sold in the market. Purpose: To reveal the knowledge, attitude, action, Ability to Pay (ATP), and
Willingness to Pay (WTP) of young adults in fulfilling the need for maintenance of oral hygiene. Methods:
This research was a descriptive research type. The sample size was determined as 100 people, targeting the
group of young adults aged 20-29 years who have worked or earn. A cross tabulation test was conducted
between the ATP and WTP variables with demographic characteristics, namely age and work experience.
Results: Based on the age frequency of ATP sufferers, those aged 20-29 years are able to meet the needs of
oral hygiene at most at a cost of Rp. 51,000- Rp. 100,000, and the age frequency with the most WTP at a cost
of Rp. 141,000 - Rp. 160,000.Based on the length of time working with the ATP, most of the oral hygiene
needs are Rp. 51,000-Rp. 100,000. Meanwhile, the frequency of working with WTP is the maximum cost of
Rp. 141,000 - Rp. 160,000. Conclusion: According to the research results, it can be concluded that the level
of knowledge, attitude, and action of young adults in fulfilling the needs for maintenance of oral hygiene is
good.