Facebook Ads for Health Promotion Against Covid-19: An Environmental Medicine Perspective

Authors

  • Rahmad Agus Dwianto
  • Nur Wening
  • Elita Dwi Hapsari

DOI:

https://doi.org/10.37506/ijfmt.v15i4.17036

Keywords:

Dissemination Strategy, Environmental Medicine, Facebook Ads

Abstract

This research aims to provide innovative ideas to disseminate information on environmental medicine
during the Covd-19 pandemic via Facebook. The socialization of the environmental medicine informationto
the public was hampered during the Covid-19 pandemic. This study provides innovative information
dissemination strategies and to increase public awareness and knowledge about environmental medicine.
The research method uses literature reviews from various recent studies on the use of social media Facebook
for the dissemination of information. The study found that Facebook advertising as a digital platform for the
dissemination of environmental medicine during a pandemic to the public is more efficient in terms of time,
energy, costs, and a wider target market. This study found innovations, namely the use of Facebook ads as a
digital marketing platform for the disseminating of environmental medicine programs to the public during
a pandemic. Further studies could combine Facebook Ads with other platforms such as Google Ads, SEO,
and TikTok.

Author Biographies

Rahmad Agus Dwianto

Doctoral Student, Post Graduate Program of Management, University of Technology, Yogyakarta

Nur Wening

Associate Professor, Post Graduate Program of Management, University of Technology
Yogyakarta

Elita Dwi Hapsari

Doctor, Dlingo II Community Health Center, Ministry of Health of the Republic of Indonesia

Published

2021-08-16

How to Cite

Rahmad Agus Dwianto, Nur Wening, & Elita Dwi Hapsari. (2021). Facebook Ads for Health Promotion Against Covid-19: An Environmental Medicine Perspective. Indian Journal of Forensic Medicine & Toxicology, 15(4), 2222-2229. https://doi.org/10.37506/ijfmt.v15i4.17036