The Impact of Local Attitudes on the Development of Health Tourism

Authors

  • Mahboobeh Asadzadeh
  • Soudabeh Vatankhah
  • Aidin Aryankhesal
  • Vahid Bay

DOI:

https://doi.org/10.37506/ijfmt.v16i1.17585

Keywords:

Health tourism, place marketing, citizens acceptance, conventional content analysis

Abstract

Introduction: Marketing techniques such as positive imaging of health tourism destinations can be
a powerful tool in attracting users of health tourism services. The presence of satisfied citizens who
create a stable identity for the city and strongly defend the city’s brand can guarantee the success of
branding programs.The aim of this study was to identify the effect of local attitudes of citizens about
development of health tourism in their city and offer suggestions to improve attitudes and align the
interests of citizens as stakeholders in this industry.
Methods: we have used aqualitative approach based on conventional content analysis by semi-structured
interviews. Content analysis was used as a systematic method to describe a specificphenomenonin-depth,
which leads to revision, valid conclusions from information, and the production of new knowledge and
insights, and to examine people’s experiences and attitudes toward the specific subject.
Results: The results of the analysis of interview data revealed three main themes include hygiene
concerns, economic concerns, and safety concerns.
Conclusion: According to the concerns of citizens extracted from this study, it is suggested that policy
makers in the field of health tourism, along with other relevant organs and organizations, take steps
to plan to reduce this concerns. In regard to provide,health services tourism attractionsby supporting
citizens in creating a positive image of destination.

Author Biographies

Mahboobeh Asadzadeh

PhD Student , Health Services Management, School of Health Management And Information Sciences, Iran University of Medical Sciences, Tehran, Iran

Soudabeh Vatankhah

Professor,Health Services Management, School of Health Management And Information Sciences, Iran University of Medical Sciences, Tehran, Iran

Aidin Aryankhesal

Associate Professor Health Services Management, School of Health Management And Information Sciences, Iran University of Medical Sciences, Tehran, Iran

Vahid Bay

PhD Student, Health Services Management, School of Health Management And Information Sciences, Iran University of Medical Sciences, Tehran, Iran

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Published

2021-11-30

How to Cite

Mahboobeh Asadzadeh, Soudabeh Vatankhah, Aidin Aryankhesal, & Vahid Bay. (2021). The Impact of Local Attitudes on the Development of Health Tourism. Indian Journal of Forensic Medicine & Toxicology, 16(1), 751–756. https://doi.org/10.37506/ijfmt.v16i1.17585