Role of Mass Media on Behavioural Patterns among School Children of Selected Educational Institutes at Gandhinagar
Keywords:Mass media, Behavior patterns, School children.
Children learn better when they socialise with items, tools and people in their environment. Provision
of creative fun-filled environment boosts children’s learning.6 Objectives of the study was to assess the
exposure level of Mass Media in School children, To determine the impact of Mass Media on behavioural
patterns of School children and To determine the relationship between the behavioural patterns of School
children and selected demographic variable. The research design adopted for this study is descriptive design.
The subjects consisted of 80 School children who fulfilled the inclusion criteria of this study and Stratified
random sampling was used to select respondents from each strata. A likert scale was used to assess use of
mass media and the impact of mass media on behaviour pattern from the subjects. The data analysis was
done with descriptive and inferential statistics. The data was analyzed using the frequency distribution and
percentage. The association of the mass media usage & behaviour pattern with the demographic variable
was done. The level of significance was set at 0.05.The findings indicates that more than half (53.8%) of
the School children had moderate impact of mass media on behavioural pattern, 41.3% of them had mild
impact and 5% of them had severe impact of mass media on behavioural patterns. Conclusion of the findings
in the study conducted indicate that more than half (53.8%) of the School children had moderate impact of
mass media on behavioural pattern, 41.3% of them had mild impact and 5% of them had severe impact of
mass media on behavioural patterns also affected academic performance, daily activities & isolation, sleep,
Copyright (c) 2021 Vijesh Patel
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