Herbal Dental Products: The Impact of Social Media on Consumers’ Behaviour

Authors

  • Manar E.Al-Samaray1, Humam M. Al-Somaiday1, Ali Mahmoud Al-Samydai2, Rudaina Othman Yousif 3

DOI:

https://doi.org/10.37506/ijphrd.v11i3.1884

Keywords:

Herbal, dental products, social media, behaviour, influencers

Abstract

Context: The increasing demand for having an attractive smile becomes one of the life essentials. Oral
hygiene maintenance plays a key role in maintaining oral health (healthy teeth and gum) and as a result,
having an attractive smile. Thus, using routine dental cleansing through brushing, flossing and mouth rinsesis
mandatory.
This study aims to evaluate the role played by social media on consumers’ behaviour to use dental products
manufactured essentially from herbal products rather than the well- known chemical formula. The analyzed
data were collected by using a face-to-face approach (unstructured interviews). At first, dentists and
pharmacists were asked about their opinion regarding using herbal products and their response to social
media campaigns. Then,a random sample of the audience was interviewed.
Results showed that most of the Iraqi peoples are familiar with herbal products (68.6 %)of them indicated
social media has an impact on individuals.
The awareness of the importance of using toothpaste and mouth rinses made from herbal products can
be increased through introducing their effectiveness, reduced side effect and their importance as green
substrates…etc. This can be done by organized campaigns by a pharmaceutical company or nonprofit
organization.

Author Biography

  • Manar E.Al-Samaray1, Humam M. Al-Somaiday1, Ali Mahmoud Al-Samydai2, Rudaina Othman Yousif 3

    1Assistant Lecturer, Department of Prosthodontics, College of Dentistry, Mustansiriyah University, Baghdad-Iraq,
    2Ph.D. student, Department of Pharmaceutical Sciences, Faculty of Pharmacy, Universityof Jordan, 3Professor,
    Department of Marketing, Faculty of Economics and Administrative Sciences, Zarqa University

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Published

2020-03-26

How to Cite

Herbal Dental Products: The Impact of Social Media on Consumers’ Behaviour. (2020). Indian Journal of Public Health Research & Development, 11(3), 1623-1629. https://doi.org/10.37506/ijphrd.v11i3.1884