An Empirical Study on Impact of Traffic Pollution on Health of Roadside Vendors and its Effects on Their Business

Abstract

Clean atmospheric air plays a significant role in Humans Health. Now a daysdue to increase in vehicle
movement there is a huge impact to the roadside vendor’s health and their business. This study has been
conducted with the aim to Analyse various factors impacting health of roadside vendors and its effects on
their business in Bengaluru and understand various challenges faced by roadside vendor so that a kind of
awareness program can be suggested with a view to improve the health of roadside vendors. In this research
simple random sampling has been carried out by conducting face to face interview. A sample size of 145
Roadside Vendors have been met and data’s have been collected. Quantitative Analysis were carried by
using SPSS and Smart PLS software. Based on the factors identified from the literature gap a framework
was developed. Dependent variable is business sustainability and Independent Variable were Intensity of
Traffic Pollution, Diseases caused and remedies. The result obtained from analysis shows that Intensity of
Traffic pollution has a moderate impact on business sustainability, Diseases caused has got positive impact
on business sustainably and Remedies has also got a positive impact on their business sustainability. Based
on the output of research analysis recommendation has been made to plant more trees in busy roads and
Normal vehicles can be replaced by Compressed Natural Gas and electronic vehicles.