Frequently Seen Advertising to Negative Body Images Arising in Adolescents in East Java

Abstract

Background: Mass media has a very important role in the life of millennial society today, this is because

the mass media is one of the communication media as well as educational media which are the main choice

for information sources for the community. Poor perceptions of body image have proven that it can have

consequences that can damage health. Even body image is an important aspect of mental health, self-esteem

and well-being.

Methode : This study was used a cross-sectional method. The sampling technique in this study was used

Random Sampling with a total of 90 students. This research was conducted in Malang. Data collection

procedures in this study used the Multidimensional Body-Self Relations Questionnaire-Appearance Scale

(MBRSQ-AS) body image questionnaire and the modification of the Stress Level Questionnaire.

Result : This study shows that 70 respondents (77,8%) of the total 90 respondents still had a Advertising

beauty products. Spearman correlation value of - 0.430 shows a correlation with moderate strength and a

negative correlation direction which means there is an inverse relationship between body image with Ads

that are often seen

Conclussion : Advertising of beauty products affects the body image of teenagers. This is likely caused by

the mass media ads which is often seen by adolescents. So teenagers are want to look like in the ads that are

displayed